Many women I meet are interested in what I do, but when I tell them that I help my clients match their image to their message as they step into the spotlight I often hear “Oh, I’d like to work with you, but I’m not really stepping into the spotlight.” I think there is a misconception here. You don’t have to be stepping on the stage to perform on American Idol or become America’s Next Top Model to be concerned about your image!

Whether you are an entrepreneur, executive leader, speaker or author you ARE in the spotlight — big or small. You’re being seen when you attend a networking event to promote your product or services, go to conferences as a speaker or attendee, promote your new book with a signing, and the list goes on.  How many times have you attended a conference or networking event having pictures snapped only to find yourself on Facebook?  Every time you leave your home or office you are in the spotlight.  Making sure you’re “media ready” means looking and feeling your best everyday — showing up authentically and confident. This should become a part of the process for achieving your goals. Dressing with intention will help you to manifest your goals and desires even faster.

The truth is … your image impacts your success and your income. Your outward appearance matters! Whether you’re stepping out into the speaking spotlight, showing up on Facebook and YouTube, or hosting workshops and events for your clients, your personal image is key to whether or not you connect with your audience in an authentic way. From professional headshots to casual pics that show up on social networks, to videos you post on your blog, to live appearances — you need to know you look your very best. And guess what? When you have that inner knowing that you look your best, you’re more confident, people react to you differently, and you open yourself up to receive all the abundance you deserve.

As an entrepreneur or an executive leader, your image needs to match your message and brand. As a solo-entrepreneur you are your brand! It should be equally as important to you that you are on target with that message so you’re attracting the clients you wish to work with, as well as being rewarded for your work and expert advice by charging what you’re worth and getting it. How people perceive you comes into play in that process. Your personal image is your unspoken calling card. What is yours saying about you?

If you’re not 100% positive that your public image is rock-solid authentic, be sure to check out my upcoming workshop “Media Ready! Step Up, Stand Out and Rock the Spotlight” on May 6^th in Boston. Register by April 28^th and save $200! If you missed the free preview call I hosted with great tips and information about the workshop, you can listen to it here.

Tags: image, Media Ready, spotlight

This entry was posted on Thursday, April 22nd, 2010 at 7:00 am and is filed under Spotlight Secrets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.