5 Tips for Creating a Powerful Personal Presence This Year
Thursday, January 13th, 2011
It’s a new year – an opportunity to reflect on what worked for you last year, and what didn’t. If 2010 didn’t quite live up to your expectations, take some time to get quiet and think about what you can do differently this year.
Do you love the image you are presenting to the world? Does it represent WHO you are and WHAT you do? If you can answer a confident YES, good for you! Maybe you just need to freshen things up a bit. Take a look at your intentions for the New Year and how you can bring those elements into your wardrobe for continued success and momentum. If your answer is NO, then we’ve got some work to do.
Here are five ways you can create a Powerful Personal Presence in 2011:
1. REFRESH – If you’re feeling less than excited about your look, maybe it’s time to hit the refresh button. Take stock of your existing wardrobe to see what you can do to rejuvenate some of those old standbys. Adding an exciting new accessory, like a chunky necklace or scarf, can do wonders to jazz up an outfit. You can completely change an outfit simply by adding a few great accessories.
- Add a pop of color with a scarf, necklace, shoes or handbag.
- Swap out a traditional blazer for a colorful cardigan, and add a belt at the waist.
- Be sure that your clothes are tailored to fit YOUR body.
- Check all shoes and boots, being sure that they are in good shape. If not, now is a good time to purchase new or take them to the cobbler to be re-heeled and polished.
2. REFLECT – Take a look at the top three goals for this year. How can you change up your wardrobe to help you achieve those goals and feel ready for any opportunity? Is your image reflecting the influential, professional woman that you are? Step up your wardrobe by adding some polish and refinement.
- Add polished, shimmering, luxurious and lustrous fabrics such as sateen, silk, cashmere, crepe de shine, dupione and shantung.
- Wear items with little or no pattern.
- Splurge on a few designer pieces.
- Choose high quality, tailored to fit and perfectly constructed garments.
3. REALIGN – If you are feeling that you’ve lost sight of your goals, now is the time to bring things back into focus. Set your intentions for the New Year and set realistic goals. Clear out anything that’s keeping you stuck, and open some space for new opportunities and abundance.
- Go into your closet and look at each of your garments to see if they are in alignment with your intentions.
- All garments that are not in alignment with your goals and desires MUST GO!
- Donate those things that no longer serve you, and help someone else — remember to lift as you climb.
4. RECAPTURE – Have you lost that loving feeling for your business? Take some time to list all of the reasons you decided to become an entrepreneur. What do you love about your work? Recapture that feeling in your wardrobe. Look in your closet for your favorite pieces to see what they have in common. Are they all a certain color? Do they make you feel a certain way? Are they all made from similar fabrics?
- See if you can find a common denominator among your favorite clothes. What are the clothes you reach for over and over again?
- What do those pieces say about you or your personality? Are they communicating what you’d like them to?
- If you feel like you’re doing the same thing over and over and getting the same disappointing result, recapture some excitement by trying something new!
- Step outside your comfort zone and try a new look that will shift your mindset and help you get a better result.
5. RENEW – Renew your commitment to yourself and your business by investing in yourself and creating a Powerful Personal Presence. Make this the year that you turn things around and really step up to the next level of your success. Be proud of the person that you are and allow the world to see the best version of YOU. Step into your brilliance and feel the joy that comes with that.
- Write some affirmations to keep yourself on track.
- Post your affirmations in many places where you will see them throughout your day.
- Believe in yourself and envision yourself living the life you dream of.
©2011 Laurie Mandato












Your personal brand is reflected through your wardrobe and should flow to everything — your home, your business, your car … everything! Your logo, business cards and your website should reflect your brand and your essence. I’m not referring to wearing your colors and using the same colors in your branding. I’m speaking of your ESSENCE – the heart of who you are. When I teach my clients about their essence through my favorite style system Fashion Feng Shui®, we talk about how to dress in clothing that reflects that essence and how to let it shine in every area of your life. You eat, sleep and breathe your essence in everything you do. It is your signature — what makes you unique. Therefore, to feel your most authentic, and for others to get a sense of you, you must pay attention to how and what your image is saying about you in your life and business.
STYLE:
1. Purple Orchid
2. Chocolate Truffle
3. Rose Dust
4. Lagoon
5. Woodbine
Working with women stepping into the spotlight means that I talk to my clients a lot about first impressions. We talk about how they would like to be perceived. Some of the responses I hear most often are professional, polished, approachable, as an expert … and the list goes on. Rarely do I hear someone say I want to be perceived as the woman who looked really good! But it really goes hand in hand. Remember the old saying “if you look good then you feel good, and if you feel good you do good”? It’s true. Think about the last time you worked from home and didn’t bother to get showered and dressed as you would if you were going to an office. How productive were you? Did you accomplish everything on your to do list? Did you feel more tired all day? Your wardrobe affects you more than you might like to admit. I’m not saying you need to be dressed to the nines every day, but you should want to be the best you can be.